My Role
As the Senior UX designer, I was responsible for shaping the user experience of their first B2B developer platform, nowStudio. My role focused on turning a fragmented cloud gaming landscape, marked by high platform fees and disjointed tools, into a seamless, unified experience for game developers. I designed end-to-end workflows that enabled developers to effortlessly publish, monetize, and manage mobile games on the nowCloud, addressing both technical complexity and business needs
Key Results
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Successful 0-to-1 product launch serving 70+ game developers.
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Complete developer ecosystem built from concept to production.
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$1M+ revenue generated through SDK integrations per quarter.
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Multi-platform publishing across 6+ distribution channels.
Qualitative Impact
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Established a new revenue stream for the now.gg ecosystem.
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Positioned now.gg as a developer-friendly, B2B platform solution.
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Reduced developer onboarding time through process optimization.
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Architected a scalable design system to support future platform evolution.
Onboarding for B2B Adoption
The Challenge: Create a frictionless entry point for developers with varying technical expertise to understand and adopt cloud gaming deployment.
My Solution: Guided Discovery-to-Deployment Flow
Design Approach:
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Progressive onboarding that adapts to developer experience level
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Immediate value demonstration through test deployments
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Contextual education about cloud gaming advantages
Key Features Designed:
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Sample app integration - Pre-built demo game for developers to explore the complete journey
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Step-by-step app upload with real-time validation
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Integrated testing environment for immediate feedback
Progressive onboarding
Sample app integration - Pre-built demo game for developers to explore the complete journey
Integrated testing environment for immediate feedback
Trust Building Through Transparency
B2B users need to understand and trust the underlying system:
Real-time Validation: Immediate feedback during app upload process.
Deployment Pipeline Visualization: Clear status indicators and rollback capabilities.
Testing Environment: Sandbox mode for risk-free experimentation
Payment Integration Ecosystem
Simplified complex payment integration while supporting global currencies, in-app purchases, subscriptions
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SDK integration with auto-generated code snippets.
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Flexible payment models supporting various monetization strategies
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Global payment support with localized currency handling
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Developer-friendly testing environment for payment validation
This payment integration work contributed significantly to the $1M+ quarterly revenue
Design System Creation
Led the creation of a comprehensive design system built on now.gg's foundation but tailored for developer workflows
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Developer-Specific UI Patterns: Technical configuration interfaces
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Data Visualization Library: Analytics and performance metrics
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Status Communication System: Clear deployment and payment tracking
Outcome & Impact
Leading the UX design for now.studio from concept to launch required deep understanding of B2B user needs, stakeholder complexity, and long-term business relationships. By applying B2B UX principles—focusing on multiple user types, emphasizing business value, and designing for ongoing professional relationships, we created a platform that not only solved immediate technical challenges but established a sustainable competitive advantage.
The success demonstrates how thoughtful B2B UX design can drive significant business outcomes: from initial user adoption through long-term revenue generation and market positioning. The foundational design system and user-centered approach provide a scalable platform for continued growth in the evolving cloud gaming landscape.
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